A strong partner experience starts with the right content. In Euler, your Content library acts as the central hub for everything your partners need to represent your brand, sell effectively, and stay aligned with your business.
Below are some best practices and recommended types of content to share in your partner portal:
1. Organize Around Partner Needs
Think about your partner’s day-to-day: what do they need to market, sell, or support your solution? Organize your content into clear folders like Sales Enablement, Marketing Assets, Training, and Legal Documents. Use categories and cover images to make materials easy to find at a glance.
2. Provide Core Branding Assets
Start with a branding kit that includes logos, style guidelines, and approved imagery. Store these in a dedicated “Branding” folder so partners always know where to find official assets. This ensures your brand is represented consistently in the market.
3. Share Educational and Training Resources
Help partners build confidence by sharing:
On-demand training videos
Certification guides and badges
Recorded webinars or event replays
This equips them with the knowledge to sell and support your product effectively.
4. Supply Sales and Marketing Tools
Give your partners ready-to-use materials they can bring into conversations:
Product one-pagers or solution briefs
Sales playbooks with key messaging and objection handling
Co-brandable templates (slide decks, social banners, email drafts)
Competitive battle cards to stand out in the market
5. Showcase Success Stories
Real-world examples make your solution credible. Share case studies, customer testimonials, or partner success stories that highlight results achieved. Partners can reference these in their own pitches.
6. Keep Partners in the Loop
Help partners stay aligned with your priorities by sharing:
Campaign and event calendars
Product release notes or roadmaps
Useful resource links (support pages, pricing calculators, etc.)
7. Don’t Forget the Essentials
Some of the most valuable documents are the ones that reduce friction:
Agreements, policies, and compliance docs
Support contact lists and escalation paths
Frequently asked questions (FAQs)
Keeping these in Euler ensures partners always have the latest version without needing to dig through emails.
8. Use Tags for Smart Access
Take advantage of Euler’s partner tagging to share the right content with the right groups. For example:
Onboarding guides for new partners
Co-marketing assets for certified partners
Technical documentation for integration partners
This creates a tailored experience without extra manual work.
9. Update Regularly
Make content maintenance part of your partner strategy. Replace outdated docs, refresh marketing assets, and add new success stories. Partners will trust your portal more if it always feels current.
Summarized examples of Content types to get you started:
Content Type | Purpose / Benefit |
Product one-pagers | Quick reference for features & differentiation |
Sales playbooks & messaging | Standardized partner enablement |
Competitive battle cards | Equip to handle objections and comparisons |
Co‑branding marketing templates | Easy partner co-marketing and customization |
Case studies & success stories | Inspire with real wins |
Certification badges | Recognition and credibility boosts |
Technical & product docs | Support integration and technical understanding |
Webinars & event recordings | On-demand training and product familiarity |
Demo scripts & assets | Consistent, polished demos |